Differences in Attitude -Based on Advertising Model and Consumer Product Involvement-
نویسندگان
چکیده
منابع مشابه
The Effect of Humor in Advertising on Consumer Attitude toward the Product
...........................................................................................................................................4 Introduction ......................................................................................................................................5 Literature Review.............................................................................................
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ژورنال
عنوان ژورنال: Journal of the Korean Society of Clothing and Textiles
سال: 2010
ISSN: 1225-1151
DOI: 10.5850/jksct.2010.34.10.1658